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Publishers Marketing Association (PMA) and the Virginia Festival of the Book are sponsoring six seminars designed for small and mid-sized publishers, and for those who want to learn about the publishing business as a career opportunity. The seminars begin on the afternoon of Friday, March 26 and continue all day Saturday, with luncheon included.

A variety of publishing professionals will talk and answer questions on foreign rights sales; new technology in on-demand printing; utilizing effective publicity; special sales and opening new markets; what to do and what to avoid in starting a new publishing business; and a brainstorming session on how to launch and promote new titles offered by those in attendance.

There will also be table displays for vendors who sell to the publishing industry, at $200 per table (sharing available). Fees for the entire session (six seminars), including luncheon, are $115 for PMA members, $140 for no-members; for four programs, with luncheon, $75 for members, $100 for non-members; for any two programs, $50 for members, $70 for non-members; and for a single seminar, $30 for members, $40 for non-members. There is a ten percent discount for two or more people from the same company.

Admission charge to all sessions. For information on registration, please contact PMA at 310-372-2732.

Location: Omni Charlottesville Hotel.

Friday, March 26

1:30 - 3:15 p.m.
Subsidiary Rights, Including Foreign Rights
Speakers Nick Weir-Williams, Northwestern University Press; Karin Schulze and Michele Rubin, Writers House; & Robin Barlett, Berlitz International, discuss how to sell a book.

3:13 - 5 p.m.
Reviews-How to Get Them & How to Use Them
Jennifer Howard from Washington Post Book World and Sibyl Steinberg, Senior Editor, Fiction, Publisher's Weekly talk about getting and using reviews to promote sales.
Saturday, March 27

8:30 - 10 a.m.
3 Things You Would Do and 3 Things You Wouldn't Do If You Were Just Starting a Company
Bob Friedman of Hampton Roads Publishing and Paul Coates of Black Classic Press share the secrets of their success.

10:15 - 11:45 a.m.
Print on Demand & Other Cost-Saving Production Techniques
Using new technology to save time and cut costs with Paul Coates, Black Classic Press; Russ Pottle, Lightning Press; and others.

12:15 - 1:30 p.m.
Luncheon and Visit the Exhibitors

1:30 - 2:45 p.m.
Big Results Book Publicity and Marketing for Small Presses
Sharon Castlen of Integrated Book Marketing presents a talk on strategic and effective marketing.

3 - 4:15 p.m.
Let's Brainstorm-Sales and Marketing
An interactive brainstorming session with Nick Weir-Williams, Northwestern University Press; Sharon Castlen, Integrated Book Marketing; Bob Friedman, Hampton Roads; and Robin Bartlett, Berlitz International.

4:15 - 5:15 p.m.
Mingling Hour and Vendor Exhibits

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