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Program Details

Publishing Day: Promoting Like a Pro

Sat. March 29th, 2008 12:00 PM

What it takes to publicize your book, online and elsewhere, and how to present yourself to media. Bella Stander (Book Promotion 101) with book publicist Lauren Cerand (fiction)and book promotion specialist Kelly Powers (Obie Joe Media).


Moderator: Bella Stander

Salon A

 

Location:

Omni Hotel
235 West Main Street
(434)971-5500
Venue Details

Featuring:

Lauren Cerand is an independent public relations representative and consultant in New York. Her clients are a purposefully eclectic mix of creative professionals and organizations, and she specializes in generating initial buzz and building sustained attention for projects and individuals.

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Kelly A.J. Powers is the co-director of Obie Joe Media, LLC, a book promotion and publishing firm for publishers, authors and book sellers. With two decades of experience in media, her writing has appeared in publications including the Washington Post, Cosmopolitan and Baltimore magazine.

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Bella Stander is the proprietor of Book Promotion 101, offering publicity workshops and consulting to commercially published authors. A consultant to VABook!, she was a contributing editor at Publishers Weekly, and has also reviewed books for the Washington Post, Wall St. Journal and Chicago Tribune.

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David Umansky is an award-winning communications professional. He was the Smithsonian Institution’s first Director of Communications, a Senior Vice President of Burson Marsteller and Administrative Assistant to a Congressman, and has provided media and presentation training to Ambassadors and corporate and nonprofit executives.

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