Malcolm Gladwell to Appear at the Virginia Festival of the Book Business Breakfast
Malcolm Gladwell
Best-selling author of The Tipping Point
March 17, 2005
The eleventh annual Virginia Festival of the Book will present best-selling author Malcolm Gladwell at the annual Business Breakfast on Thursday, March 17, 2005 at 7:30 a.m. at the Charlottesville Omni Hotel. Gladwell’s work includes The Tipping Point: How Little Things Can Make a Big Difference and Unleashing the Ideavirus. The Tipping Point has been listed by UVA Darden School graduates as one of the ten most important books they have read. Gladwell’s new book, Blink: The Power of Thinking Without Thinking illuminates an aspect of our mental lives that we utterly rely on yet rarely analyze – our ability to make snap decisions or quick judgments – in the blink of an eye.
Gladwell, a staff writer for The New Yorker magazine since 1996, received his undergraduate degree in history from the University of Toronto. He was born in 1963 in England, but grew up in Canada. From 1987 to 1996, he was a reporter for The Washington Post, first as a science writer and then as New York City bureau chief.
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A master at bridging the gap between everyday experience and cutting-edge science, Gladwell maps both positive and dark sides of “blink,” demonstrating that unconscious knowledge is not the proverbial light bulb but a flickering candle. Gladwell’s work is enlightening, provocative, and great fun.
The fifth annual Business Breakfast is sponsored by Northwestern Mutual Financial Network, Crown Automotive BMW of Charlottesville, and hosted by the Charlottesville Regional Chamber of Commerce and the Virginia Foundation for the Humanities.
Reserved tables are available at $300, which includes benefits to the underwriter. Individual seats may be purchased in advanced at $20 per person. A registration form is available for download (PDF format).
A book signing will follow. Seating is limited.
Visit www.vabook.org/biz-breakfast or email althea@virginia.edu for additional information.
For a full list of Festival events, visit www.vabook.org.
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