2003 VABook! Statistics
Produced by the
Virginia Foundation for the Humanities
(Held March 19 - 23, 2003 in Charlottesville, VA. Source: Returned program evaluations. Sample size: 2,541)
| Festival Rating - "Great" or"Excellent" |
97% | |
| Number public programs | 156 | |
| Number of school visits | 93 | |
| Number of participants | 360 | |
| Authors and writers Publishers, editors, and other professionals |
320 40 |
|
| Total audience | 17,113 | |
| Audience profile | ||
| From Charlottesville/ Albemarle | 76% | |
| Other Virginia | 17% | |
| Out-of-state (Including AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, IA, ID, IL, IN, KS, KY, MA, MD, ME, MI, MN, MT, NC, NJ, NY, OH, OK, PA, RI, SC, TN, TX, VT, WA, WI, and WV) |
7% | |
| Out-of country (Including Canada, Netherlands, Norway, Wales) |
< 1% | |
| Out-of-area audience staying
overnight in hotels |
24% |
|
| Percent of attendees buying 1 – 5 books | 38% | |
| How Festival information obtained (multiple responses per survey possible) |
||
| Received Advance Program | 28% | |
| Newspaper coverage/ The Daily Progress Tabloid Program | 27% | |
| Web site | 14% | |
| Radio | 8% |
|
| TV | 2% | |
| Magazine | 2% | |
| Other (word of mouth, friends, etc.) | 20% | |
Reactions to the Festival
"The historic town becomes book central with the annual Virginia Festival of the Book, featuring more than 200 programs in diverse locations."
Jan Shepard,
Boston Globe “Destinations,
” February 23, 2003
"[Charlottesville] ranks second in the United States … among cities with avid readers. Which explains why bookshops are to Charlottesville what coffee joints are to Seattle."
Michael McCarthy,
Washington Flyer,
March 2003
The Tenth Annual Virginia Festival of the Book
March 24 - 28 2004
Charlottesville, VA
For more information contact:
The Virginia Foundation for the Humanities,
145 Ednam Drive,
Charlottesville, VA 22903
(434) 924-3296
email: vabook@virginia.edu
